Purpose-built for app installs
DRXP vs Rebrandly
Rebrandly is a polished branded link platform. DRXP is purpose-built for smart app install links with automatic device detection. Here's how they compare — and which fits your use case.
The key difference
Rebrandly is primarily a branded link management platform — its core value is creating short links under your own domain to maintain brand consistency. DRXP is built for smart app install routing — detecting whether the visitor is on iOS, Android, or desktop and automatically routing them to the right destination. If your goal is getting users to your app, DRXP is the purpose-built choice.
DRXP vs Rebrandly — feature comparison
Side by side for smart app link use cases.
| Feature | DRXP | Rebrandly |
|---|---|---|
| Primary purpose | Smart app store routing | Branded link management |
| Device-aware routing | ✅ iOS / Android / Desktop | ⚠️ Limited / not primary focus |
| iOS → App Store auto-routing | ✅ Yes | ⚠️ Partial |
| Android → Play Store auto-routing | ✅ Yes | ⚠️ Partial |
| Desktop fallback URL | ✅ Yes | ✅ Yes |
| SDK required | ✅ None | ✅ None |
| Edge-native performance | ✅ Edge-native — <50ms | ❌ No |
| Custom domains | ✅ Pro plan ($29/mo) | ✅ Core feature |
| Link analytics | ✅ Device, country, referrer | ✅ Click analytics |
| Privacy-first | ✅ No tracking cookies | ⚠️ Cookie tracking |
| Free plan | ✅ Yes — 1,000 redirects/mo | ✅ Limited free tier |
| App-install optimized | ✅ Yes — built for this | ❌ Generic use case |
| Indie-friendly pricing | ✅ From $3/month | ⚠️ Mid-range pricing |
When does each tool make sense?
Rebrandly makes sense when you need…
- → Branded short links under your own domain
- → Link management across many departments or campaigns
- → Consistent brand URLs for all marketing materials
- → General-purpose link shortening with custom domains
- → Team collaboration on link management
DRXP makes sense when you need…
- ✓ One link that automatically routes by device to the right app store
- ✓ iOS → App Store, Android → Play Store, Desktop → Website
- ✓ Sub-50ms edge-native redirect performance globally
- ✓ Privacy-first analytics without tracking cookies
- ✓ Simple setup under 60 seconds, no app code changes
- ✓ Affordable pricing from free to $29/month
Frequently asked questions
What is the difference between DRXP and Rebrandly? ▾
Rebrandly is a branded link management platform for creating short links under your own domain — great for brand consistency across marketing. DRXP is purpose-built for smart app install routing: one link that detects device type and sends iOS users to the App Store and Android users to the Play Store. Different tools for different primary goals.
Can Rebrandly route users to the App Store or Play Store by device? ▾
Rebrandly's primary purpose is branded link management with a single destination per link. Device-aware routing (sending iOS users to the App Store and Android users to the Play Store from one link) is DRXP's core feature — it's not what Rebrandly is optimized for.
Is DRXP cheaper than Rebrandly for app links? ▾
DRXP has a free plan (1,000 redirects/month) and paid plans starting at $3/month. Rebrandly's pricing varies by plan. For pure smart app store routing, DRXP is typically more cost-effective and purpose-built.
Does DRXP support custom domains like Rebrandly? ▾
Yes. Custom domains are available on DRXP's Pro plan ($29/month). You can serve smart app links from your own branded domain rather than go.getdrxp.com.
Does DRXP require an SDK? ▾
No. DRXP requires no SDK and no changes to your mobile app. Routing is server-side. Neither DRXP nor Rebrandly require SDK integration.
Which is faster — DRXP or Rebrandly for redirects? ▾
DRXP runs on a global edge network and delivers redirects in under 50ms worldwide. For mobile app users spread across the globe, this edge-native architecture provides consistently fast redirect times regardless of the user's location.
Purpose-built for app installs.
One link. iOS to the App Store. Android to the Play Store. Desktop to your site. Edge-fast. Privacy-first. Free to start.
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